By Matthew McClearn/Illustration by Glenn Harvey | June 16, 2015

The ubiquitous grocery flyer’s days may be numbered.

In lieu of grinding out newsprint plastered with specials–some of them paid promotions from product manufacturers–Cincinnati-based Kroger instead tries to figure out which items an individual customer actually wants (or needs) to purchase.

http://www.canadiangrocer.com/top-stories/how-big-data-will-change-grocery-and-kill-the-flyer-54586